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3 Steps to Building a Marketing Plan
Looking to develop a marketing plan? I was working on this slide deck for another project and thought I’d share it in case anyone else might find it useful. A simple, 3-step process to building a...
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I’m Back! Back in the Marketing Groove.
Six months ago I decided to quit my job. I’d been heading the marketing department for a quality training firm for over six years with no career advancement other than a title change I had given myself...
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The Channel Marketing Data Gap: Control Freaks Beware
The #1 question I ask people working in the channel: How are you able to let go of the control and let your partners determine your success? For me, transitioning from a direct-to-channel marketing...
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A 5 Step Strategy to Drive Your Content Currency
It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the key driver that will...
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Integrated Marketing for Bigger Brands: 3 Keys for Success
When’s the last time you heard someone say “Hey, let’s run a disjointed marketing campaign?” Not recently I hope. Most everyone in the company can understand the benefit of aligning marketing efforts...
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10 Years of Marketing: Highlights from 2003-2013
After scanning my news feed this morning to see all the resolutions and reflections of family members and friends of the past year, I couldn’t help but think about my own life in 2013 and where I’ve...
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Freebie Alert: Marketing Plan Template
Building an executable marketing plan that is tailored to the business is easier said than done. It requires a solid understanding of your target market and their pain areas to develop buyer personas...
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Lead goals are alive. And well.
I get a little riled up when I see posts like this one that claim the death of long-accepted, tried and true marketing strategies. When I read a headline like “lead generation is dead” my first thought...
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