Clik here to view.
How to Design a Well-Oiled Marketing Dashboard
It’s no wonder they call it a dashboard… Like your car, your business could scarcely move forward without it. A well-designed intelligence dashboard provides a snapshot of the overall health of your...
View ArticleClik here to view.
What have you done for me lately?
I know, I know… It’s been awhile since I’ve hit the keyboard. Having a child will do that to a person. My daily to-do list reads more like a survival guide (must buy food, clean house, take a shower)...
View ArticleClik here to view.
If Marketing is dead, then I am Frankenstein.
August in Reno is the pits… it’s hot, smoky and the sun is almost oppressive. The bright side is that Fall is just around the corner. My favorite season for a number of reasons: 1) You wont burn off...
View ArticleClik here to view.
Consulting and the “Other Woman” Syndrome
Thanks to good ‘ol social media, online marketing consultants are a dime a dozen these days. The postman, your neighbor and your best friend all live and breathe Facebook, Twitter and every other...
View ArticleClik here to view.
Do we really need marketing?
A few years ago, I eluded that the continuous marketing and gardening of social networks is the only way to stay successful in your business and career in the long run. While I still (for the most...
View ArticleClik here to view.
The Shift from Brand to Influencer Loyalty
Social media has become so powerful and personal in the last few years that many organizations have had to shift their strategies. We said goodbye to broadcasts, mass emails and blanket messaging and...
View ArticleClik here to view.
The Rise of “DIY” IT
A recent report issued by Capgemini found that IT decisions are increasingly being made by departments other than IT. That’s right, marketing, HR, finance and administration departments are now...
View ArticleClik here to view.
Google, Mobile and Not-So-Hidden Agendas.
I just read an interesting headline on TechCrunch that Mobile Ad Revenues Will Top $11.4 Billion In 2013. With the rise of mobile usage, it’s no surprise the numbers are jumping. Where the people go,...
View ArticleClik here to view.
Blogging, relationships and the act of giving.
“It’s not how much we give, but how much we put into giving.” – Mother Teresa We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless...
View ArticleClik here to view.
5 Ways to Boost your SERP (without breaking your budget)
Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like...
View ArticleClik here to view.
Creativity, motivation and the next 30 years.
I came across this infographic a few days ago and it got me thinking. Motivation hasn’t been lost on me. What has been, and what I’ve been struggling with these past few years is creativity. At work.....
View ArticleClik here to view.
The World of Marketing (as I know it).
In lieu of writing another post about marketing today, I decided to paint a picture… since this is pretty much what my back yard looks like anyway. Minus some bird poop. Enjoy!
View ArticleClik here to view.
5 Keys to a Successful Content Marketing Strategy
In the era of online marketing, it’s generally accepted that good leads begin with good content. At the risk of using an old cliché, content is king. Why? Because similar to cash, it’s the universal...
View ArticleClik here to view.
Did you thank your marketing department today?
Imagine a fisherman on a boat in a pond. He casts the bait and waits, hoping for a bite. If he’s lucky, the pond is stocked full of fish ready to take the line. If he’s not, he’ll have to work a bit...
View ArticleClik here to view.
Klout: The Online Standard of Vanity?
I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get...
View ArticleClik here to view.
To create or participate? That is the question.
When it comes to building an online community, there’s no shortage of social platforms to choose from. We all know them and (most of us) already have them: Facebook pages G+ pages LinkedIn groups Ning...
View ArticleClik here to view.
My Twitter Marathon: 3000 Followers in 60 Days
Experience has taught me that sharing my goals for others to see is a great way to spur accountability and motivation (while keeping my social networks free of dust). For example, last month I ran 26.2...
View ArticleClik here to view.
10 Years of Marketing: Highlights from 2003-2013
After scanning my news feed this morning to see all the resolutions and reflections of family members and friends of the past year, I couldn’t help but think about my own life in 2013 and where I’ve...
View ArticleClik here to view.
Continuous Learning for Social Media Marketers: Have you watered your social...
When I hear the word “continuing education,” I usually think of a doctor, teacher or lawyer. Someone with a license to practice a profession who needs to maintain a level of CEUs to keep abreast of...
View ArticleClik here to view.
The Seven Habits of Highly Effective Marketers
Stephen Covey’s Seven Habits is renowned by strategic management educators and advisors as the bible for success- in business, relationships and life in general. If you’ve ever attended business school...
View Article