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Lead goals are alive. And well.
I get a little riled up when I see posts like this one that claim the death of long-accepted, tried and true marketing strategies. When I read a headline like “lead generation is dead” my first thought...
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Freebie Alert: Marketing Plan Template
Building an executable marketing plan that is tailored to the business is easier said than done. It requires a solid understanding of your target market and their pain areas to develop buyer personas...
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10 Years of Marketing: Highlights from 2003-2013
After scanning my news feed this morning to see all the resolutions and reflections of family members and friends of the past year, I couldn’t help but think about my own life in 2013 and where I’ve...
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Integrated Marketing for Bigger Brands: 3 Keys for Success
When’s the last time you heard someone say “Hey, let’s run a disjointed marketing campaign?” Not recently I hope. Most everyone in the company can understand the benefit of aligning marketing efforts...
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A 5 Step Strategy to Drive Your Content Currency
It all starts with a goal. Whether you seek to generate demand or brand awareness, grow your social networks or something else, an integrated content marketing strategy will be the key driver that will...
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The Channel Marketing Data Gap: Control Freaks Beware
The #1 question I ask people working in the channel: How are you able to let go of the control and let your partners determine your success? For me, transitioning from a direct-to-channel marketing...
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I’m Back! Back in the Marketing Groove.
Six months ago I decided to quit my job. I’d been heading the marketing department for a quality training firm for over six years with no career advancement other than a title change I had given myself...
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3 Steps to Building a Marketing Plan
Looking to develop a marketing plan? I was working on this slide deck for another project and thought I’d share it in case anyone else might find it useful. A simple, 3-step process to building a...
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The Seven Habits of Highly Effective Marketers
Stephen Covey’s Seven Habits is renowned by strategic management educators and advisors as the bible for success- in business, relationships and life in general. If you’ve ever attended business school...
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Continuous Learning for Social Media Marketers: Have you watered your social...
When I hear the word “continuing education,” I usually think of a doctor, teacher or lawyer. Someone with a license to practice a profession who needs to maintain a level of CEUs to keep abreast of...
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10 Years of Marketing: Highlights from 2003-2013
After scanning my news feed this morning to see all the resolutions and reflections of family members and friends of the past year, I couldn’t help but think about my own life in 2013 and where I’ve...
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My Twitter Marathon: 3000 Followers in 60 Days
Experience has taught me that sharing my goals for others to see is a great way to spur accountability and motivation (while keeping my social networks free of dust). For example, last month I ran 26.2...
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To create or participate? That is the question.
When it comes to building an online community, there’s no shortage of social platforms to choose from. We all know them and (most of us) already have them: Facebook pages G+ pages LinkedIn groups Ning...
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Klout: The Online Standard of Vanity?
I’ve been doing a lot of thinking about the weight of Klout scores. With the gospel of influencer marketing pollinating the media, it’s hard not to. Like stocks and credit scores, it’s easy to get...
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Did you thank your marketing department today?
Imagine a fisherman on a boat in a pond. He casts the bait and waits, hoping for a bite. If he’s lucky, the pond is stocked full of fish ready to take the line. If he’s not, he’ll have to work a bit...
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5 Keys to a Successful Content Marketing Strategy
In the era of online marketing, it’s generally accepted that good leads begin with good content. At the risk of using an old cliché, content is king. Why? Because similar to cash, it’s the universal...
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The World of Marketing (as I know it).
In lieu of writing another post about marketing today, I decided to paint a picture… since this is pretty much what my back yard looks like anyway. Minus some bird poop. Enjoy!
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Creativity, motivation and the next 30 years.
I came across this infographic a few days ago and it got me thinking. Motivation hasn’t been lost on me. What has been, and what I’ve been struggling with these past few years is creativity. At work.....
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5 Ways to Boost your SERP (without breaking your budget)
Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like...
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Blogging, relationships and the act of giving.
“It’s not how much we give, but how much we put into giving.” – Mother Teresa We all have a purpose for creating and sharing content online. For some, it’s for therapy. For others, exposure. Regardless...
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